Do you want more service jobs?

A note from David, founder of TradePro

Hey,

Quick question, and be honest with yourself for a second.

When was the last time a paid lead actually paid for itself?

Not "got a quote out." Not "had a twenty-minute phone call." Paid for itself. Trucks dispatched. Work invoiced. Cheque cleared, with margin left over.

If you had to think about it for more than two seconds, you're who I built this for.

I want to be clear about something up front: paid digital ads are still the best way for a service contractor to grow. They beat referrals (unpredictable). They beat door-knocking (slow). They beat SEO (twelve-month timeline). The math works.

The problem isn't the ads. It's what most agencies do with them.

Before TradePro, I sat down with a stack of contractors here in Regina. Flooring contractors. HVAC outfits. Roofers. Garage-door guys. Different trades, same story every time. They were paying an agency, an SEO guy, a "marketing consultant", and the math wasn't adding up. Not because paid leads don't work. Because nobody on the other side of that contract had any reason to care about lead quality. The agency got paid whether the lead booked or not. The aggregator sold the same lead to four contractors at once. Reports were full of vanity metrics.

So I built v1.

It still didn't work.

I sent contractors every lead the second it hit. Six leads in ten minutes. All ringing to voicemail. The first guy I tested it on told me flat-out, I was making things worse, not better.

He was right. I scrapped it.

Then I figured out what was actually wrong:

The problem isn't too few leads. It's too many at once with no feedback loop.

When six leads hit your phone before lunch, you can't tell the good ones from the junk. You burn an hour on the first three. The last three go cold. You blame the ads. The ads can't answer back. Nobody books a job.

So I built TradePro around three things most lead platforms don't bother with:

One. The second a lead comes in, we call them. When a live person answers, the system rings your phone and bridges you together. You answer, and a homeowner who asked for a quote seconds ago is on the line. No other lead company connects you live.

Two. Leads come one at a time. The next one waits until you've replied to the last.

Three. Every lead asks you Y / N / M. That one letter goes back into the algorithm. Y replies tell us what your ideal customer looks like. N replies teach us who to filter out. M replies schedule a callback so you don't lose the maybes.

The result so far: Alkon Epoxy in Edmonton turned 2 of 3 leads into in-person quotes. Not because we're geniuses, because we're the only ones who built a feedback loop into the delivery.

How it works

A lead comes in. We call them within about a minute. They answer, your phone rings, you're talking live. If they don't pick up, you get their details by text and call back on your own time. After the call, you text back one letter:

• Y  if it was a good lead
• N  if it was junk
• M  if you couldn't reach them

That's the whole product.

What stops happening

• You stop juggling ten leads at once.
• You stop playing phone tag with people who asked for a quote three days ago.
• You stop forgetting who you couldn't reach.
• You stop watching your ad cost climb while your booking rate stays flat.

What starts happening

• You answer your phone and a live lead is already on the line.
• Your M leads get followed up automatically.
• Your Y replies sharpen the algorithm so the next lead is more likely to be real.
• Your cost per real customer drops every week you use it.

What it costs

$35 a lead. Flat. Yes, no, or maybe, same price.

Why $35? Because that's enough margin for us to run the Meta ads on your behalf, buying the traffic, training the algorithm, filtering the junk before it hits your phone, without nickel-and-diming you on retainers. You don't run the ad account. You don't manage the spend. You get a lead, you pay $35, the math has to work on one booked job out of every handful. It does.

No setup. No monthly. No retainer. No lead sharing, your leads are yours, your customers are yours, your ad spend is yours. Full stop.

Why I'm doing it this way

I want your data more than your money.

Real talk: we're new. We're live in Alberta and Saskatchewan, starting with Edmonton and Calgary. Flooring is the first vertical we dialed in, roofing, HVAC, plumbing, painting, fencing, garage doors all next as we onboard contractors in those trades. We don't have a stack of happy customer stories yet, anybody who tells you otherwise on a 3-month-old SaaS is selling you a lie.

So instead of asking you to trust me, I'd rather show you.

Pay per lead delivered, from lead 1. Your card goes on file during the setup call (Stripe link, not on the form). You only get billed when a real lead hits your phone.

If that sounds fair, fill the form below. We'll text you a confirmation, then we book a 15-minute call and you decide.

Talk soon,

D

David

Founder, TradePro · Regina