Privacy Policy

Overview

TradePro Inc ("we," "us," "our," or "TradePro") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our service.

TradePro is operated by:
TradePro Inc
Regina, Saskatchewan, Canada
Email: hello@trade-pro.ca

Information We Collect

We collect personal information in two ways:

From Consumers (via Meta Lead Forms)

When you fill out a TradePro flooring lead form on Meta (Facebook, Instagram, or Messenger), we collect:

• Full name
• Phone number
• Postal code
• Email address (if provided)
• Project type (flooring service inquiry)
• Timeline for the project

From Contractors (via signup.tradepro.ca)

When you sign up as a contractor via our signup form, we collect:

• Your name
• Phone number (where leads will be delivered via SMS)
• Business name
• Email address
• City and postal code you serve
• Service area radius
• Billing information (processed by Stripe; we do not store full card details)

How We Use Your Information

For Consumers

• To match your flooring inquiry with qualified contractors in your area
• To send your information via SMS to the contractor(s) who will call you
• To train our lead-routing algorithm (how well leads convert helps us find better customers next time)
• To run Meta advertising campaigns and measure their effectiveness
• To comply with legal obligations

For Contractors

• To deliver consumer leads to your phone via SMS during your set hours
• To process billing, charging you per lead at the rate you agreed to
• To send onboarding instructions and administrative messages
• To manage your account (pause/resume, update service area, track lead history)
• To comply with legal obligations and prevent fraud

Data Flow and Sharing

Critical transparency: When you submit a TradePro lead form, your information is shared with:

• Meta (Facebook/Instagram). Your responses are sent to Meta's servers as part of their lead form service.
• TradePro's backend, We receive and store your information to route it to contractors.
• One local flooring contractor, We send your full name, phone number, address, and job description via SMS so they can contact you about your project.
• Meta Conversions API, We send back Y/N/M replies (good/bad/no-answer signals) to Meta so their ad algorithm learns which types of leads convert to real jobs.

We do NOT sell or rent your personal information to third parties for their marketing purposes.

SMS opt-in data is never sold, rented, or shared. Your mobile phone number and SMS opt-in information collected on this site will not be sold, rented, or shared with any third parties or affiliates for promotional, marketing, or lead-generation purposes. This applies to all SMS opt-in data regardless of how it was collected (signup form, calendar booking, or any other channel on trade-pro.ca).

Third-Party Service Providers

We use the following vendors to operate our service. They act as data processors under our instructions:

• Meta (Facebook Inc), Lead form collection, ad targeting, Conversions API for conversion tracking.
• Supabase (PostgreSQL database), Hosted in Canada-East region. Stores lead data, contractor accounts, and billing records.
• Telnyx, SMS delivery provider. Sends leads and messages to contractors' phones.
• GoHighLevel (GHL), CRM system. We mirror contractor account data and lead records for operational visibility.
• Stripe, Payment processor. Handles contractor billing only. Does NOT process consumer payments (consumers never pay directly).

Each vendor has their own privacy policy. We have data processing agreements in place requiring them to protect your data according to this policy.

Data Retention

• Consumer lead data (name, phone, address, job details): Stored for 24 months to support lead delivery, contractor follow-up, and algorithm training. Deleted after 24 months unless you request deletion sooner.
• Contractor account data (business details, service area, phone): Retained while your account is active. Deleted 30 days after you close your account.
• Billing records (invoices, payment history): Retained for 7 years to comply with tax and financial regulations.
• SMS records (conversation history): Retained for 12 months, then aggregated for algorithm training and deleted.

Your Privacy Rights (PIPEDA Compliance)

TradePro is subject to Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). You have the right to:

• Access: Request to see what personal information we hold about you.
• Correction: Ask us to correct any inaccurate information.
• Deletion: Request that we delete your personal information. We will comply within 30 days, except where we're legally required to retain data (e.g., billing records).
• Withdraw consent: Stop receiving SMS messages at any time by replying STOP.

To exercise any of these rights, email hello@trade-pro.ca with your request.

Cookies and Analytics

We do NOT use tracking pixels or analytics on consumers. We do not know who you are until you fill out the lead form.

Contractors: We use PostHog for product analytics on the /admin dashboard. PostHog helps us understand how contractors use the platform so we can improve it. PostHog does not sell your data.

Meta CAPI: When a contractor replies Y/N/M, we send a hashed version of their response (the conversion signal, not their personal data) back to Meta's Conversions API. This helps Meta improve ad targeting for flooring contractors generally, not to track you individually.

Minors

TradePro is not designed for minors under 18. We do not knowingly collect personal information from anyone under 18. If we become aware that a minor has provided their information, we will delete it immediately. If you believe a child has submitted information to us, please contact hello@trade-pro.ca.

Security

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, alteration, or disclosure. This includes:

• Encrypted data transmission (HTTPS)
• Restricted access to databases containing personal data
• Regular security updates and patches
• Secure backup and disaster recovery procedures

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we work diligently to protect your data.

International Data Transfers

Supabase (our primary database) is hosted in Canada-East. Stripe (payment processing) may store data in the United States. When data crosses borders, we ensure it is protected under data processing agreements that meet Canadian privacy standards.

Links to Third-Party Sites

Our website and communications may contain links to third-party websites (Meta, Stripe, etc.). We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing your information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy here with a new "Last updated" date. If the change is significant, we will notify contractors via email at least 14 days before the change takes effect.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

TradePro Inc
Email: hello@trade-pro.ca
Phone: (639) 382-5182