Pay only for delivered leads
You pay only for leads we actually deliver to your phone. No setup fee. No retainer. No "creative" charges. Pause any time. Resume any time.
$35
per lead delivered
From lead 1.
Honest answer: that's enough margin for us to run the Meta ads on your behalf. Buying the traffic, training the algorithm, filtering the junk before it hits your phone. No nickel-and-diming you on a retainer.
You don't run the ad account. You don't manage the spend. You don't pay a setup fee. You get a lead, you pay $35, the math has to work on one booked job out of every handful.
For most flooring contractors, one job covers 30–50 leads. So as long as you're closing better than 1 in 50, you're profitable.
Why not $20? Because at $20 we'd be running ads at a loss in most metros. Why not $50? Because HomeAdvisor and Angi sell SHARED leads at $25–80, at $50 we'd lose the price advantage. $35 is the number where the model works for both sides.
Where your $35 actually goes.
| HomeAdvisor / Angi | Marketing agency | TradePro | |
|---|---|---|---|
| Setup fee | $0 | $1,000–$5,000 | $0 |
| Monthly retainer | $0 | $2,000–$5,000 + ad spend | $0 |
| Per-lead cost | $25–$80, sold to 3–5 contractors | Buried in retainer | $35 flat. One contractor. |
| Contract | Per-lead, but they decide volume | 6–12 months locked | None. Cancel anytime. |
| Time to first lead | Same day | Weeks ("strategy / discovery") | Next day after setup call. |
| Lead exclusivity | Shared with 3–5 competitors | Yours, but their account | One contractor per area. |
| If it doesn't work | You keep paying per lead | Locked in the contract | Stop replying. Charges stop. No fees, no calls. |
| Dashboard / login | Yes, you log in to see leads | Yes, monthly report PDF | No app. Your phone rings, the lead is live on the line. |
5-minute walkthrough of the actual product. Then book a 15-min call if it's a fit.
Watch the demo →